GirlGeek of the Week
As a youngster Anne Holland was a book geek,
content to stay inside and read science-fiction novels while the
other kids were on the playground. It's only natural that when she
grew up and went into publishing, she developed and marketed trade
publications for like-minded geeks.
So in 1994 she launched Interactive PR & Marketing
News for Phillips Publishing. Her winning streak continued with
the launches of ISP Business News and MIN's New Media Report. She
then decided to start her own company, MarketingSherpa.com.
Using her vast experience in online trade publishing, she continues
to help other geeks prosper on the Net.
did you first discover your love and/or obsession with computers
I went to was originally a private boys' school and one of the old
librarians must have been a real Science Fiction fan. Reading hard
core science fiction books in the school library as a teenager really
turned me on to technology. Fifteen years later when the Internet
started happening, it was all so obvious to me. It was like, "well
of course I've been imagining the world like this for years, what
took so long?"
do you earn a living?
CEO of MarketingSherpa.com, the online practical news service for
Internet marketers and advertising professionals. But secretly (don't
tell anyone) I don't take a paycheck yet so we can put the cash
into growing faster. Therefore, I do a wee bit of consulting on
the side for The Economist just to pay the mortgage every once and
Do you consider yourself a Geek?
You have to walk down a thirteen foot hallway lined floor to nine
foot ceiling with books just to get into my home. Also, I feel twitchy
and uneasy when I'm both conscious and away from email for more
than an hour. As a result, like many geeks, I've never had a real
tan in my life!
is your favorite Website?
for work maybe 13 hours a day, but if I do take a minute off to
relax, I nearly always end up at fan sites for Buffy
the Vampire Slayer. It's kinda weird 'cause I'm often
the only person over 30 (heck over 20) at them, but it's also good
fun. Buffy's definitely my hero and my team actually call themselves
"The Scooby Gang."
do you do when you are not working?
This is start-up land. There is not room for much more. On the side
I've started an email discussion group on eGroups called, DotComWomen.
We are all leaders of dot-coms and meet occasionally as well.
tech-related book would you recommend to other girlgeeks?
No Life for a Lady by Agnes Morley Cleaveland.
It's not really tech related, but it bears on being a girlgeek.
Sometimes when I feel tired of being just about the only female
CEO at an industry event or other geek-related event, I turn to
my bookshelf with true-stories of women through the ages who have
been the "geeks" of their time. Back in the time of the Wild West
Agnes Morley Cleaveland was a cowboy in New Mexico, and she was
darned good at it. It's a great book and never fails to raise my
would play you in a movie about your life?
female in the first Indiana Jones movie. Even though we look nothing
alike, I like that early scene where she beats the huge native at
his own drinking game. Feisty!
would be the title of your autobiography?
Fun: The Adventure of Growing a Dot-Com as a Female CEO (and I'm
going to write it too!)
is the person you most admire?
Audrey Martin who is always level-headed and polite no matter what.
She's also both the warmest and the smartest person I know.
and where were you the happiest?
you could have one super power what would it be?