GirlGeek of the Week
Getting an early start on her road to success,
Laura Tidwell entered Brigham Young University at only 16-years-old
and majored in communications with an emphasis in advertising. In
1992 at the age of 19, Laura caught a glimpse of her future in technology
when she moved to California and jump-started her own marketing
company called Circulation Sales Inc. Soon, she was convinced of
the enormous possibilities that lie in the technological advancement
of the Internet world.
Since that realization she has not only sought out existing methods
for advancing the technology of her Internet advertising business,
but she has also created her own proprietary media buying technology.
"Bidsite", an automated system for online media buying, took the
industry by storm in 1999. Today, Laura has taken media buying technology
to a new level of performance through her web-based technology,
did you first discover your love and/or obsession with computers
At 19 years old when I started my first company (a sales and promotions
company) and realized that I couldn't run a business without having
a solid grasp on technology.
How do you earn a living?
As President and CEO of Enginehouse Media
Do you consider yourself a Geek?
Perhaps, but I have found that by becoming too much of a geek,
you lose touch with non-geeks. Losing that 'common touch' can be
detrimental no matter what business you're in.
What is your favorite Website?
The website I visit the most is www.internet.com.
It contains the best information on everything from IT to Marketing.
What do you do when you are not working?
I love being a mother to my two children and center my free time
around them (although I have to admit that all the while, I'm usually
THINKING about work when I'm not working).
Who is the person you most admire?