Who Inspire Us
Wertheim is former CEO and current VP e-Business Services of Foodservice.com,
the leading business-to-business ecommerce site created for the
$354 billion food service industry, which she co-founded.
began her career on Wall Street where she realized firsthand that
inefficient markets were ripe for technology from her daily use
of the Bloomberg machine. The right business opportunity came along
when she invested in some local New York City restaurants and witnessed
the inefficiencies of the foodservice industry.
fourteen years as a vice president of fixed income sales on Wall
Street, she left in December of 1997 to pursue her initial concept
of creating an online electronic procurement system that would allow
foodservice operators to purchase online from multiple suppliers.
Realizing the timesavings and the cost efficiencies of a system
of this magnitude, she began production of an online system for
the foodservice industry. At the beginning of 1999, she turned Foodservice.com
specifically into a B2B community for the foodservice industry.
dropped out of college and began her Wall Street career at age 19
selling stocks at Merrill Lynch. By age 22, she joined UBS Securities
where she spent the next eight years as a vice president of corporate
bond sales. She spent two years at Paine Webber before moving to
Oppenheimer as vice president of high yield & distressed securities.
She left Oppenheimer in November 1997 to continue development of
a many-to-many procurement system. She holds Series 7 and Series
lives in Manhattan, commutes frequently to the company headquarters
in Alpharetta Georgia, and although not married, is happily involved
in a long term relationship of 7 years. She loves to travel, workout,
play golf, ski, do yoga and watch forensic science documentaries.
She plans on helping other businesses find their path on the internet
over the next several years.